Billboards are everywhere on US highways. Though some feel the number of billboards on our US highways is an eyesore, the billboards often provide valuable information for travelers.
Yes, billboards are an effective means of advertising, but they have at least two major problems. First, the ad awaits the motorist to drive by. It is stationary and, if no one comes that way, the message is a waste of money. Second, the standard billboard can’t do anything to attract attention. It is lifeless, and, with the competition of other billboards, might be totally ignored.
To retain the advantage of a billboard yet overcome these two obstacles, someone came up with the concept of a portable billboard. It has the size and colors found in a stationary billboard, but it actually moves to populous areas. This uniqueness almost demands it be read. All display a message on the side of a truck (referred to as truckside advertising) or trailer and then are driven into the target area to be read.
The simplest and least expensive portable billboard is to rent the sides and back of a truck that will use these portable surfaces to display your ad. It is even possible to share the truck with other companies, posting a different message on the left and right sides and on the back for the agreed upon length of time. The truck carries your ad wherever it goes. If it is attention grabbing, people waiting in traffic or seeing it in a parking area will naturally read it.
For more money, you can rent a moving ad. One version if this is designed on the same principle as the vertical three sided changing billboards. The truck or trailer is equipped with small versions of the vertical turning billboards. Each side of the prism shaped vertical sticks contains a part of the billboard. When the first surface of all of them is displayed, the entire message is seen. Then they rotate to display a second and third message, almost instantly. Traveling through traffic, the message on the sides and back keep changing every ten or fifteen seconds and this demands attention.
The second changing portable billboard message uses the roller ad principle. A timer activates a motor and, almost instantly, the roller at the top or bottom pulls a new message into view. These are often seen at professional basketball games. A typical 10′ by 10′ trailer or truck can hold ten messages on each roll and that makes possibly thirty different messages one vehicle could display. Tempered glass protects all three message surfaces and internal lighting allows the ads to be seen at night.
The final way to change messages on portable billboards is through electronics. Just as some new billboards are fitted with a myriad of lights and can be programmed to display multi-colored messages, so this same technique is used on portable trailers or truck sides. The message is designed and the computer does the rest.
No matter which method you choose, your ad has the boost of being brought to the populated areas. This increases its effectiveness and allows for mass visual advertising of goods or services not applicable to highway travelers.
For leading mobile billboard advertising services, check out AirSign Aerial Advertising. They have proven since 1996 that customer satisfaction and maximizing client’s advertising budgets are their top priority.
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