At a time when manufactures and congress are pursuing a way to save Detroit, a Ford dealership in Gainesville FL, is posting impressive numbers. A seo specialist in Florida has caused this fantasy to become a reality at a moment in time when many car lots are closing up shop. This feat proves that automotive dealers can in fact become profitable.
In spite of the times, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A marketing firm in Florida, MarketinginFlorida.com has targeted the majority of Santa Fe Ford’s online marketing campaign toward selling Ford trucks in Gainesville
“In the past 8 months I have erased my complete stock of problem inventory, almost completely via retail sales, and for the first time in a very long time I have a used car department that is quite profitable. Marketing in Florida’s online marketing services and our deep discounts have been directly responsible for the success of my used vehicle sales department. We spend almost no money advertising our pre-owned inventory other than our internet marketing efforts and currently, about 72% of our sales come directly from our online marketing.” Greg Waitcus, Vice President, Santa Fe Ford.
Santa Fe Ford’s results prove that today’s franchised dealerships can become viable if they point their business model and online marketing to be in-line with what today’s customers demand. The days of dark shades and key flipping are over. Today’s car buyer knows the market value of vehicles and demands full disclosure before they visit or even call the lot.
Overwhelmingly, the 20,000+ car dealers in America are locally owned businesses that are run by civic-minded businessmen who go to church, support their local charities and treat their clients extremely well. With a local Florida auto dealer posting steady profits month after month, Barrack Obama and friends must find a path for the Detroit auto makers to become sustainable. If GM is allowed to go up in smoke, the ripple effect will bankrupt America.
In a Detroit bankruptcy, it is the local dealers that will take the huge losses on all of their brand new domestic inventory. It is not the manufactures that are floating all that inventory, it is the local dealers. With bankrupt automakers, all of the dealership’s existing new inventory would have to be immediately written down to auction levels as all domestic auto makers backing would immediatley become void. For nearly all affected dealerships, those write downs would immediately end their business as they would be in immediate violation of the loan agreements with their floor planners. Without the cheap financing for their inventory, very few franchised domestic dealers can survive.
Across the country auto dealers directly and indirectly support an enormous workforce spanning many industries. They generate huge amounts of state and local tax revenue and make a massive amount of political and charitable contributions. With unemployment over 8% and now talk that it may shoot over 10%, America would have a hard time recovering from loosing GM and Chrysler.
The loss of jobs and tax revenue at all levels would be {staggering|devestating}. Domestic auto dealers are the brute strength of their local economies. Collectively, auto dealers are the backbone of America. Congress and Barak Obama must find a way to save Detroit or risk a crippling failure of America.
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